Attic

Good Morning America "Downtown" Gap Parody Promo

 

This spot was designed as a parody of a Gap spot that was currently airing with the same soundtrack and choreography.  After airing for a weekend, Gap threatened ABC with a law suit if they didn’t pull it off.  Picked up by entertainment TV magazine shows, the news of Gap’s legal action brought more attention to the campaign than it probably would have received just as a promo on the network.